Workshop: Smart Data Tools in Action

As part of our series of free workshops for non-profit organizations and social businesses, our pro-bono team hosted a workshop on “smart data tools”.

Interested in smart data tools and how they can help you to improve your social mission?

At the interactive event we explored various data tools. These allow us to analyze how your website is performing, how to identify areas of interest or key topics of your target audience or how to find platforms or important influencers that might be relevant to your communication strategy.

The focus of our new workshop was open source solutions for web analytics, online text data or search data, which are not only free to use, but also easy to apply. However please note: the example use cases were dependent on who attends. The session was organised with the input of participants on:

  • What social questions we want answered by using these data tools?
  • Which data tools we would like to try out in the hands-on session?

The following tools were considered as the tools with the biggest interest:

Similarweb: Free report on any website or app
Google Trends: See how how often specific keywords have been searched for on Google over a period of time
TextBlop: Natural Language Processing with a sentiment analysis function
SciKit Learn: Machine Learning and analytics

We were happy to see many new and familiar faces, at the workshop itself and the ensuing after-work drink at our office!

The workshop took place on February 22, 2018 from 4:00 pm to 6:30 pm in our office at Rosenstraße 18, 10178 Berlin.